Effective storytelling for business


See on Scoop.itWriting twirls

As content takes its rightful place at the forefront of marketing, I’m seeing many marketers fail at basic storytelling.

Marketers are ineffective when they use the classic “customer testimonial” format and pop that onto their blog or make it into a video. “Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product.” This just doesn’t hold people’s attention.

How interesting would a book or movie be were it to have this plot?:
Boy meets girl.
They fall in love.
They get married.

That’s what most people do with their business writing.

Effective storytelling

The best stories drip with conflict. They have a hero and sometimes a villain. There is a story arc. As a writing teacher once told me: “Writing without conflict is propaganda.”

See on www.webinknow.com

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About EverEvolvingSoul

* I am always growing and changing... * Always searching for knowledge... * With every lesson I acquire, I realize knowledge is freedom... * The more you learn about other cultures, other beliefs... * The less you judge and distrust... * Then as you accept the freedom of acceptance... * One encounters LOVE and APPRECIATION for every soul one encounters on their life journey.

Posted on February 19, 2013, in About writing. Bookmark the permalink. Leave a comment.

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